Ben & Jerry's
- Brand
- Ben & Jerry's
- Year
- 2012
- Objective
- Engagement
- Industry
- Food & drink
- Mechanic
- Arcade
- Platform
- Mobile web
- Agency
- Silver & Partners
- With
- Resn
Objective
Ben & Jerry's sought to create an engaging mobile advertising experience during the holiday season of 2012. The brand aimed to blend entertainment and sampling through an innovative interactive format, using Apple's iAd technology to reach mobile users without requiring them to leave the advertisement.
Solution
The campaign featured an interactive game experience called the 'Virtual Taste Test' running entirely within an Apple iAd banner. Users started by taking a selfie and applying fun 'wacky' lips filters to their image, then participated in an arcade-style game where they caught falling ice cream. The entire interactive experience remained contained within the mobile ad unit, allowing users to engage with the brand through gamified content without leaving the advertisement.
Results
Not published.
