Ben & Jerry's
2 campaign games for Ben & Jerry's, 2012–2022
About Ben & Jerry's games
Ben & Jerry's has used games to introduce new product lines in a playful way. The Virtual Taste Test app, built with Resn and Silver & Partners, promoted Greek Frozen Yogurt as a mobile ad experience. Woody's Super Sundae Maker, an AR & VR title built with Rock Paper Reality, revealed the hidden whipped cream in the brand's Sundaes line. It tied that discovery into home delivery.
