Adobe SUGOROKU CS3
- Brand
- Adobe
- Year
- 2007
- Objective
- Awareness
- Industry
- Tech
- Mechanic
- Puzzle
- Platform
- Web
- Agency
- Bascule Inc.
Objective
Adobe launched a promotional campaign in Japan to build awareness of Creative Suite 3 by tapping into local gaming culture. The company sought to engage Japanese designers and creative professionals through a familiar and entertaining format—adapting SUGOROKU, a traditional Japanese board game, into an interactive web experience that would showcase CS3 capabilities while driving product trial and adoption.
Solution
Bascule Inc. created a web-based SUGOROKU game for Adobe CS3, where players progressed through a traditional Japanese board game format by using 'CS3 power' to defeat enemies and advance. The game combined cultural familiarity with product positioning, allowing players to interact with CS3-themed mechanics in an entertainment context. The playable experience was positioned as a promotional website for the software launch in Japan.
Results
Not published.
