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Objective

  • Engagement
  • Awareness
  • Product launch
  • Sales
  • Loyalty
  • Lead gen
  • Brand image
  • Recruitment
  • Other
  • Education
  • Fundraising

Industry

  • Food & drink
  • Entertainment & media
  • Tech & telecom
  • Retail
  • Fashion & beauty
  • Automotive
  • Finance
  • Sports
  • Other
  • Non-profit & public
  • Travel & hospitality
  • Health & pharma

Mechanic

  • Arcade
  • Puzzle
  • Quiz & trivia
  • Adventure & quest
  • Simulation & strategy
  • Action & shooter
  • Mini-games
  • Racing
  • Runner & platformer
  • Other
  • Sports
  • Music & rhythm

Platform

  • Web
  • App
  • In-game
  • Installation
  • AR
  • Social
  • VR
  • Chatbot
  • Other
AllPlayable now
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11 games

Product launch Loyalty runner multiplayer simulation Sports
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HBPlayable nowProduct launchWebTTeam EpiphanyHHBOTrip a RefereeSPProduct launchWebSSpotifySSpotifyAJ Tracey x Spotify: Flu GameADProduct launchWebUUFOMAMMOOTAAdidasAway Jersey GameRSPlayable nowProduct launchVRWWe Are SocialRRenault SportPitstop ChallengeL'Product launchWebDDDB ParisLL'EquipeChallenge L’equipe JuniorGOPlayable nowLoyaltyAppDDrimifyGGoody'sGoody’s Burger House average 73% customer engagement rate through gamified loyalty programmeGPPlayable nowProduct launchWebPPhantomGGoogle PixelKick with PixelMTLoyaltyWebDDrimifyMMarcus TheatresOver 27K moviegoers per month reeled back in for US cinema chain Marcus Theatres’ loyalty programOXPlayable nowProduct launchWebMMathieu SchatzlerOOxeloDiaboloSAProduct launchWebDDrimifySSamsungSamsung achieve 278K customer plays on gamified marketing experiencesSIProduct launchWebMMaverickSSpies in DisguiseBundesliga game

The Well Played Awards

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