adidas | Away Jersey Game
Open the game- Brand
- Adidas
- Year
- 2018
- Objective
- Product launch
- Industry
- Sports
- Mechanic
- Sports
- Platform
- Mobile web
- Agency
- UFOMAMMOOT
Objective
adidas needed to promote its newly revealed German Away Kit for the 2018 FIFA World Cup. The campaign targeted younger fans in Germany during the pre-tournament period, leveraging interactive entertainment on social media to drive awareness and excitement around the jersey design while maximizing engagement among mobile-first audiences.
Solution
UFOMAMMOOT developed a WebGL-based mobile game distributed exclusively through Instagram Stories with swipe-up functionality. Players controlled Mesut Özil dribbling through a minimalist 3D landscape, dodging obstacles and executing tricks via touch controls. Built with HTML5 for compatibility across devices, the game featured competitive mechanics allowing players to challenge friends and share scores on social media, creating viral amplification potential.
Results
The adidas Away Jersey Game campaign earned recognition as an Honorable Mention on Awwwards.
