Foot Locker's Home Game

Objective

Foot Locker engaged basketball and sneaker fans during NBA All-Star Weekend 2021 (March 7) in Atlanta. The brand created an interactive experience that blended social media discovery with gamified contests to drive traffic, participation, and sneaker sales during one of basketball's biggest annual events.

Solution

A virtual basketball and sneaker contest platform launched at flhomegame.com. Fans followed social media clues (particularly on Twitter) to unlock gated challenges directly on the website. Mechanics included trivia questions, first-come-first-served prize draws, and real-time contests tied to All-Star Weekend. Prizes included exclusive sneakers, celebrity shoutouts, basketball training sessions with pros, and gift cards. The site served as the central hub where fans completed challenges to enter multiple prize pools.

Results

Not published.