Red Bull Neymar Jr’s Five

Objective

Red Bull launched a digital extension of the Neymar Jr's Five five-a-side tournament to engage football fans worldwide and amplify the real-world event. The branded game aimed to connect digital players with the energy and mechanics of the tournament, expanding participation beyond physical venues to a global online audience.

Solution

A multiplayer web game optimized for mobile, built with Three.js and WebGL for real-time 3D gameplay and WebSockets for live multiplayer functionality. Players engaged in dynamic street football matches inspired by the tournament's format, with gestures and interactive controls. The game was developed by Clint Agency and Axel Corjon, positioned as a companion to the global tournament that reached 62 countries.

Results

The web game earned an Awwwards nomination in August 2018 and received community recognition with scores ranging from 5 to 10 across creativity, design, and usability categories.