HBO - Trip a Referee
Open the game- Brand
- HBO
- Year
- 2023
- Objective
- Product launch
- Industry
- Entertainment
- Mechanic
- Sports
- Platform
- Web
- Agency
- Team Epiphany
- With
- makemepulse
- With
- HBO
Objective
HBO launched Season 2 of Winning Time with a digital engagement campaign targeting basketball fans and existing viewers. The interactive game experience aimed to drive pre-premiere awareness, build anticipation, and increase tune-in for the season launch by inviting fans into the world of the series through a competitive gaming format.
Solution
Trip a Referee is an 8-bit pixel art arcade game playable via web with QR code access from retro game cartridge packaging. Players navigate three progressive difficulty levels (The Beach, The Street, The Arena) with the objective of tripping a referee while avoiding obstacles and hazards (players, mascots, cheerleaders). Mechanics include a penalty system for wrong target collisions, power-up boosts for bonus points and extended court time, and a competitive leaderboard ranking system. Digital rewards tied to leaderboard performance are designed for social sharing. Distribution included QR codes on physical game cartridges sent to influencers and social media promotion.
Results
Not published.
