PBR: Raging Bulls
Open the game- Brand
- PBR
- Year
- 2015
- Objective
- Engagement
- Industry
- Sports
- Mechanic
- Sports
- Platform
- Mobile web
- Agency
- RED Interactive Agency
Objective
PBR aimed to deepen fan engagement with professional bull riding through an interactive mobile experience. The game served as an official branded vehicle to bring the sport's excitement and competitive progression to a broader audience on smartphones.
Solution
RED Interactive Agency developed PBR: Raging Bulls, a reaction and pattern-recognition mobile game with physics-driven rider mechanics. Players progress through a career mode starting with practice rounds and climbing through the PBR Touring Pro Division toward the World Finals in Las Vegas, riding 13 real PBR bulls including Asteroid, Smackdown, Mississippi Hippy, and the legendary Bushwacker. The game launched on iOS (App Store) and Android (Google Play) in October 2014, offering accessible but challenging gameplay designed to capture the sport's adrenaline and technical skill.
Results
The game won the 2015 Best Sports Mobile Application Mobile WebAward.
