Challenge L’equipe Junior
Open the gameArchiveThe campaign is offline. The build is preserved on the Wayback Machine — open the snapshot
- Brand
- L'Equipe
- Year
- 2008
- Objective
- Product launch
- Industry
- Media
- Platform
- Web
- Agency
- DDB Paris
- With
- 84.Paris
Objective
L'Équipe Junior, a newly launched French youth-focused sports newspaper, needed to establish brand awareness and engagement among young readers at launch. The campaign aimed to introduce the publication through interactive entertainment, positioning it as a modern, dynamic resource for kids interested in sports.
Solution
The campaign featured an interactive experience with three sports-themed games and an online competition. Users could engage with diverse gameplay experiences while participating in a competitive challenge, with the entire experience serving as both entertainment and awareness-building for the new newspaper product.
Results
Not published.
