Le Challenge
- Brand
- L'Equipe
- Year
- 2008
- Objective
- Product Launch
- Industry
- Entertainment
- Mechanic
- Racing & Sports
- Platform
- Web
- Agency
- DDB Paris
- With
- 84.Paris
Objective
L'Équipe built Challenge L'Équipe Junior to launch L'Équipe Junior, the publisher's new kids' sports newspaper, giving young readers something to do with the brand the moment the paper hit newsstands. Rather than just advertise the title, they gave kids a game world to play in as their introduction to it.
Solution
Arriving at the Challenge L'Équipe Junior site, the player steps into a promo game world built around the new kids' paper, separate from L'Équipe's main site. From a central hub they choose among three sport-themed games and play them one at a time. Results from those games carry over into an online competition, so finishing a game doesn't just end the session — it enters the player's score into a running contest against other kids.
- 1
The player lands on the "Challenge L'Equipe Junior" promo site, a game world built around L'Équipe's children's sports publication L'Équipe Junior.
- 2
From a selection screen the player picks one of three sports-themed games and plays it.
- 3
Alongside the games, the player can also enter an online competition hosted within the same project.
