Google Pixel: Kick with Pixel

Objective

Google launched the Pixel 8 and Pixel 8 Pro with a new mint colorway and needed to drive engagement and awareness for the product debut. The playable experience was designed to celebrate the phone's new color option and encourage participation during the product announcement period, converting engaged players into brand advocates and potential customers.

Solution

Phantom Studios developed Kick with Pixel, a WebGL-based football game where players hit targets and rack up points to compete for exclusive prizes. The experience was styled around the mint colorway of the new Pixel devices, delivering a simple yet rewarding gameplay loop optimized for performance across all devices. Players earned points through gameplay, with top performers eligible to win exclusive rewards tied to the Pixel 8 launch.

Results

The campaign achieved 75.8% engagement rate with an average playtime of nearly four minutes and a 17.5% conversion rate, exceeding KPI targets. The game expanded to multiple regions following its initial launch success.