Oxelo: Diabolo

Objective

Oxelo, a skateboarding brand under Decathlon, launched a revolutionary skate model with an innovative brake system. The campaign aimed to generate awareness and engagement for this product innovation through an integrated digital experience combining web, social gaming, and augmented reality.

Solution

A multi-channel digital campaign featuring a Flash-based interactive game deployed on the brand website and Facebook, complemented by an augmented reality mobile application. The game served as the core engagement mechanism to showcase the new brake system technology. The campaign was developed through a collaborative effort of three design studios based in Lille, France: Wokine (art direction and Flash development), We Love Motion (AR and 3D production), and Adictiz (game development).

Results

Not published.