Well Played
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Library of playable marketing

1,114 campaign games made for 718 brands by 824 agencies and studios, 1996–2026. Filter by objective, industry, mechanic or platform — free to browse, no account.

Objective

  • Engagement
  • Awareness
  • Product Launch
  • Sales
  • Lead Gen & Recruiting
  • Loyalty
  • Other

Industry

  • Entertainment
  • Food & Drink
  • Tech & Telecom
  • Fashion & Beauty
  • Automotive
  • Retail
  • Finance
  • Travel & Hospitality
  • Other

Mechanic

  • Arcade & Action
  • Adventure & Quest
  • Racing & Sports
  • Puzzle
  • Quiz & Trivia
  • Simulation & Strategy
  • Mini-Games
  • Music & Rhythm
  • Other

Platform

  • Web
  • App
  • In-Game
  • Installation
  • AR & VR
  • Social
  • Other
AllPlayable now
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9 games

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ASPlayable nowAwarenessWebGGAX StudioAffectio SocietatisAffectio SocietatisTKPlayable nowAwarenessInstallationDDemodern – Creative TechnologiesTTechniker KrankenkasseToxic MonsterWWPlayable nowAwarenessWebKOBU AgencyWWFDiz-me O Que Comes. Descobre Quem És!THPlayable nowAwarenessIn-GameBBBDO AtlantaThe Home DepotVirtual Kids WorkshopsCSPlayable nowAwarenessWebBIRDMANCCorelex ShintakuNorowareta Toilet Paper Kojo Kengaku (The Cursed Toilet Paper Factory Tour)WWPlayable nowAwarenessWebTUNNEL23WWFFinprint GameBPPlayable nowAwarenessWebOOz ConseilBanque PopulaireExplorez La LégendeEBPlayable nowAwarenessWebEEpiphanyEbuyerOdysseyFNPlayable nowProduct LaunchWebTryFFINN.noHandytesten

The Well Played Awards

Every game a brand ever made to sell — free to browse.

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