YouTube Ad Blitz
Open the game- Brand
- YouTube
- Year
- 2014
- Objective
- Engagement
- Industry
- Tech
- Platform
- Web
- Agency
- The Zoo at Google
- With
- Jam3
Objective
YouTube created an interactive Super Bowl 2014 content hub to engage viewers during the broadcast. Viewers could watch commercials before they aired on television and vote for their favorite spots. This was the sixth consecutive year YouTube offered this feature, expanding the platform's role in the Super Bowl advertising ecosystem.
Solution
YouTube Ad Blitz combined a voting hub for Super Bowl commercials with 'Toss & Catch,' a real-time multiplayer casual game for up to 4 players playable cross-platform between mobile and desktop. The hub also featured pre-game commercial teasers, football highlights, and custom content from YouTubers. The project was developed with technology and creative partner Jam3. Users could play any configuration—mobile to mobile, mobile to desktop—while simultaneously engaging with the voting and content discovery experience.
Results
Not published.
