You Be The Driver
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- Brand
- BMW
- Year
- 2008
- Objective
- Awareness
- Industry
- Automotive
- Mechanic
- Racing & Sports
- Platform
- Web
- Agency
- Hello Design
Objective
BMW Sauber F1 Team launched an interactive online game to engage Formula 1 fans during the 2008 season, allowing them to test driving skills and experience the team's high-performance motorsport brand directly through gamified challenges.
Solution
The campaign featured an interactive web-based game with three challenges: a Reaction Challenge requiring quick clicking on marked targets, a Pit Stop Challenge simulating engine RPM acceleration through spacebar timing, and a Track Challenge where players navigated a course while collecting markers and avoiding obstacles to reach the finish line. The experience included downloadable wallpapers and screensavers as additional branded content.
