King of Cards
Open the game- Brand
- Windows Phone
- Year
- 2015
- Objective
- Awareness
- Industry
- Tech
- Platform
- AR
- Agency
- Me and my friends
- With
- Wunderman Poland
- With
- Microsoft
Objective
Microsoft and partners developed an augmented reality card game to showcase Windows Phone's innovative mobile technology capabilities. The campaign aimed to attract mobile gamers and demonstrate the platform's technical prowess through a first-of-its-kind AR gaming experience that was unavailable on competing platforms.
Solution
King of Cards is an AR-enabled card game where animated characters emerge from playing cards to battle on a virtual tabletop overlaid through the smartphone's camera. Players required a printed marker card and another player connected to the same WiFi network; the free application delivered real-time 3D graphics overlay without advertisements or in-app purchases. The game could be played solo or in multiplayer mode, positioning Windows Phone as a platform capable of cutting-edge gaming experiences.
Results
Not published.
