HyPrSpace - Lift-off Challenge

Objective

HyPrSpace, a French aerospace startup developing hybrid propulsion rockets, created an interactive experience to celebrate their 2025 achievements and build excitement for their scheduled first launch in late 2026. The campaign served as both a retrospective of the company's milestones and a creative expression of their innovative, unconventional brand identity—demonstrating that serious technology companies could engage audiences with playful, inventive communication.

Solution

An interactive control panel disguised as a space launch sequence challenge, where participants navigate through visual elements representing HyPrSpace's 2025 milestones while decoding embedded riddles and puzzles. The escape-game-style experience requires solving all sequences to trigger a virtual rocket launch. Built with Figma, Tailwind CSS, and Vite, the campaign was created by Bordeaux-based creative agency Mêlée (team: Thélise Tourdiat, Ella Fournel, Victor Miellin). Participants competed for prizes including a dedicated tour of the Baguette One rocket assembly facility, the opportunity to sign the rocket's propulsion system, and the chance to send a personal object into space aboard the launcher.

Results

Not published.