DG Beauty - My Lip Stylo

Objective

Dolce & Gabbana Beauty launched the My Lip Stylo collection—a curated selection of 54 lipstick shades in three finishes (Comfy Matte, Sculpt Satin, Juicy Sheer)—during the luxury beauty market's competitive season in late 2024. Each shade was tied to significant dates in the brand's heritage, aiming to create deeper emotional connection and storytelling. The campaign needed an innovative digital approach to differentiate the product launch and engage consumers beyond traditional advertising.

Solution

AQuest created an immersive web experience built on Three.js and React that invites users to discover the collection through a 3D Memory game mechanic—essentially an interactive card-matching game that reveals lipstick shades as users find pairs. The site features parallax effects, WebGL animations, and high-end visual transitions. Beyond the game, the platform includes virtual try-on powered by augmented reality technology, allowing visitors to preview shades on the brand's website before purchase. Players interact with an enchanting 3D interface where each matched pair unveils the distinctive qualities, color profiles, and historical narrative of each shade. The campaign was positioned across social media and the dedicated lipstylo.dolcegabbana.com website, combining luxury packaging design with cutting-edge interactive technology.

Results

The website received Site of the Day on Awwwards on December 24, 2024, with a SOTD score of 7.56/10 and particularly high marks for animations and transitions (8.60/10). CSS Design Awards gave it a judge's score of 8.61/10, with UI Design rated 8.70, UX Design 8.45, and Innovation 8.68. The project is also featured on The FWA.