The Mind Guardian

Objective

Samsung Spain launched The Mind Guardian to address a critical healthcare gap: 80% of early Alzheimer's cases go undiagnosed in Spain. The game was developed as part of the brand's "Technology with Purpose" platform celebrating its 10th anniversary, targeting individuals aged 55+ and their families with a practical, accessible diagnostic tool that could improve quality of life and empower early intervention.

Solution

The Mind Guardian is a free Android tablet game featuring an immersive point-of-view experience where players navigate a virtual city and complete everyday challenges inspired by real-life scenarios. The AI engine analyzes all player decisions and actions in real time to evaluate three cognitive domains—episodic, procedural, and semantic memory—providing a personalized cognitive health report in under 45 minutes. Developed in partnership with the University of Vigo and endorsed by leading Spanish neuroscience and psychiatry societies, the game was distributed directly via Google Play and promoted through Samsung's digital channels.

Results

The game achieved 25,000+ downloads with 97% diagnostic accuracy. Early detection through the game could increase quality of life by up to 10 years and reduce dementia effects by up to 40%.