Banner Career Trainee Game

Objective

Banner, a German battery manufacturer, launched a gamified apprenticeship recruitment campaign to attract candidates to their trainee programs. The company aimed to differentiate itself in a competitive apprenticeship market by transforming career exploration into an engaging interactive experience that appealed to younger job seekers. The initiative offered two pathways: electromechanics technician and commercial/administrative trainee roles.

Solution

The campaign centered on an interactive character-selection game where candidates choose a career profile based on their skills and competencies. Users navigate through seven skill dimensions (digital competence, manual dexterity, business acumen, communication, and others) to determine the best apprenticeship fit. Built on Craft CMS, the experience incorporates interactive design, animation, and visual AI-driven storytelling that frames career paths as 'superhero journeys.' The game then guides candidates into a personality-driven assessment that matches their strengths to specific job functions.

Results

Not published.