Sony Columbia 100 Year Anniversary

Objective

To celebrate Columbia Pictures' 100th anniversary, Sony created an interactive digital experience designed to re-engage film and TV fans with the studio's century-spanning catalog. The quiz-based campaign aimed to drive brand affinity, foster social sharing, and position Columbia's iconic content as culturally relevant to new generations while commemorating the milestone milestone achievement.

Solution

An adaptive 8-question personality quiz that dynamically adjusted genre and era options based on user responses, guiding participants through Columbia's film and television history. Users received a personalized result highlighting three favorite titles within their preferred genre, generated through automated systems and editable before sharing. The experience integrated cross-promotion with major IP franchises (Spider-Man, Jumanji) to amplify reach across partner social channels. The platform was launched globally on February 6, 2024, with localized versions in 8+ international markets and optimized for all devices and browsers.

Results

Recognized with Awwwards Site of the Day, Awwwards Developer Award, The FWA of the Day, and Behance Best of Behance. Specific engagement metrics, participant numbers, and conversion data were not publicly disclosed.