Apply or Die
Open the game- Brand
- Knowit Experience
- Year
- 2023
- Objective
- Sales
- Industry
- Tech
- Platform
- Web
- Agency
- Andrea Claussen
Objective
Knowit Experience, a Norwegian IT consulting firm, needed to differentiate its recruitment process and attract top talent. The goal was to transform a traditional application into an engaging interactive experience that would communicate an inclusive and flexible workplace culture while reducing barriers to application submission.
Solution
Apply or Die is a gaming universe inspired by 1980s video games, where job applicants navigate an interactive recruitment experience instead of completing standard forms. Candidates take control of their journey and learn about Knowit Experience through gameplay mechanics. The experience was developed through an insight-driven process including workshops, interviews, prototyping, and user testing. The platform is web-based (applyordie.no) and features a distinctive visual identity with green (#B7DEBD) and magenta (#FF00FF) colors.
Results
Apply or Die won Gold at the 2023 Performance Awards and Bronze at the Magnet Awards, and earned an Awwwards Honorable Mention in February 2023, where reviewers gave strong community votes across design, usability, and creativity categories, with notable high scores of 9.9 and 9.7.
