Brand Libs

Objective

Frontify, a B2B brand management platform, created an interactive game to educate audiences about branding principles and the importance of centralized brand asset management. The campaign aimed to demonstrate through playful interaction why proper combinations of brand elements and guidelines create cohesive, consistent brand identities.

Solution

Brand Libs is a web-based Mad Libs-inspired interactive game where players fill in blanks with images of brand elements and guidelines, seeing results that illustrate how brand assets combine to create brands. The game was co-created by Frontify and creative agency Cotton Design, featuring drag-and-drop functionality, custom cursor interactions, and mobile-optimized design. The experience uses humor and gamification to communicate the value of structured brand management.

Results

Brand Libs received an Honorable Mention award on Awwwards on March 4, 2026, with 15 out of 23 community members voting. No published metrics on user engagement, participation numbers, or business impact are provided.