MIDEA TRUE SPACE
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- Brand
- Midea
- Year
- 2023
- Objective
- Engagement
- Industry
- Tech
- Platform
- Web
- Agency
- midea
Objective
Midea, a leading home appliances and smart building technology company, created an immersive digital experience to deepen engagement with its tech-forward audience. The initiative aligned with Midea's focus on smart building ecosystems and community building in the digital space.
Solution
Midea True Space was a web-based metaverse experience where users could create personalized avatars, interact with other participants, and share creative moments within a 3D virtual environment. The experience was built on Midea's Building Technologies ecosystem, providing an immersive online social universe.
Results
Not published.
