Various Production ‘hardware’ iPad App

Objective

Various Production needed to promote their experimental 'hardware' album through an innovative, interactive format that engaged audiences beyond traditional music marketing. The campaign aimed to build anticipation for the album release by offering exclusive content rewards for active participation.

Solution

A free puzzle game app developed for iPad where players solve interactive puzzles to unlock exclusive rewards from the album. Puzzle-solving achievements granted access to exclusive music tracks and behind-the-scenes videos from the forthcoming 'hardware' release, creating a direct connection between gameplay engagement and album content discovery.

Results

Not published.