Xperia Face Off
ArchiveThe campaign is offline. No archived build has survived.
- Brand
- Sony Xperia
- Year
- 2012
- Objective
- Engagement
- Industry
- Tech
- Agency
- iris Worldwide
- With
- Feels Like
Objective
Sony Xperia sought to build brand engagement and drive sales for the Xperia-T smartphone launch in 2012. The campaign aimed to create a memorable interactive experience that would differentiate the device in a competitive smartphone market and encourage trial among early adopters.
Solution
Xperia Face Off was an interactive driving game where participants could compete in real-time races. Players registered through display advertising and Facebook, gaining access to a competitive driving experience. The campaign combined online gaming mechanics with live engagement, enabling users to compete against each other in a skill-based driving challenge designed to showcase the device's capabilities.
Results
Not published.
