Sony Walkman Komiks
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- Brand
- Sony
- Year
- 2008
- Objective
- Awareness
- Industry
- Tech
- Platform
- Web
- Agency
- Blueberry Pixel
Objective
Sony Poland aimed to elevate brand awareness of the Walkman by tapping into user-generated creativity and social sharing. The campaign celebrated the iconic status of the product by enabling consumers to create personalized content and become brand ambassadors through peer-to-peer distribution.
Solution
Players created customized hamster characters in an interactive web game, used them to produce comic books, and shared their creations with friends. The mechanic combined character customization with comic-creation tools and social sharing, turning each player's unique artwork into a shareable branded artifact that spread organically through social networks.
Results
Not published.
