SOLAR: "Защитим Кибербург" - новогодняя веб‑игра с поиском и обезвреживанием киберугроз

Objective

SOLAR, a Russian cybersecurity company, launched a festive game to raise awareness about digital threats during the holiday season while driving engagement with their brand. The campaign aimed to educate users about real cybersecurity risks and demonstrate SOLAR's product solutions, with the secondary goal of growing their Telegram subscriber base through an accompanying merchandise giveaway.

Solution

A hidden-object game called 'В лучах кибербеза' deployed on a dedicated landing page challenged players to locate and neutralize seven cyber threats concealed within an illustrated winter city map (Cyberburg). Each discovered threat displayed both a threat description and the corresponding SOLAR product solution, creating an interactive learning experience. After completing the game, players were invited to subscribe to SOLAR's Telegram channel to enter a merchandise drawing. The campaign was promoted through IT-focused channels and Yandex advertising network.

Results

The SOLAR 'Защитим Кибербург' web game generated 48,000 website visits with 4,731 completed plays. The campaign tracked these results as of December 2023.