Samsung: Galactic Pinball

Objective

Samsung launched the Galaxy Z Flip 5 with a retro-future themed pinball web game to engage customers and showcase the device's key feature—its foldable flip mechanism. Created by Leo Burnett in partnership with BoraBora Studios, the campaign invited players to participate in interactive entertainment that highlighted the 'Join the Flipside' positioning while building brand engagement around the product launch.

Solution

A web-based pinball game with multiple mini-game modes that respond to the flip theme (environments change, screens turn upside down). Players competed on global and localized leaderboards to win Samsung products as prizes. The game featured arcade-style mechanics, custom sound design, and integrated the product's foldable screen concept into gameplay. The implementation used Unity and included a backend scoring system with leaderboard infrastructure accessible both through web and retail arcade machines.

Results

Not published.