Renault Twingo Experience
Open the game- Brand
- Renault
- Year
- 2019
- Objective
- Product launch
- Industry
- Automotive
- Mechanic
- Racing
- Platform
- Web
- Agency
- We Are Social
- With
- makemepulse
Objective
Renault launched the new Twingo model in 2019 and needed an engaging digital campaign to generate consumer interest and stand out in the competitive automotive market. The brand partnered with makemepulse to create an interactive experience that would let audiences explore and connect with the vehicle in an entertaining, risk-free environment rather than through traditional advertising.
Solution
The campaign featured a virtual test drive experience where users could customize a Twingo (selecting color, exterior panels, interior, and wheels) and then test drive their personalized car. Two supplementary mini-games enhanced engagement: one required players to pilot the car while dodging obstacles, while the second involved drawing a path for the car to follow in real-time. The experience was built using WebGL 3D technology with a 360-degree car rotation feature and was accessible on both desktop and mobile devices.
Results
The Renault Twingo Experience received Site of the Day recognition on Awwwards with an overall score of 7.4/10. It scored 9.0/10 for animations and transitions, 7.27/10 for design, 7.29/10 for usability, and 7.75/10 for creativity, evaluated by 16 industry jurors. No publicly available data exists on user participation numbers, engagement time, or business impact metrics.
