PolyAI: "Looped: A Customer Service Nightmare" - иммерсивный лендинг с игрой-лабиринтом
Open the game
Objective
PolyAI launched an immersive interactive experience to illustrate the frustration consumers face with outdated Interactive Voice Response (IVR) systems and poorly designed voice assistants. The campaign aimed to demonstrate how PolyAI's AI-powered voice assistant automates customer service interactions more effectively by handling natural language, providing context awareness, and delivering rapid task completion—addressing a critical business need for enterprises to improve customer satisfaction and operational efficiency.
Solution
"Looped: A Customer Service Nightmare" is an interactive web-based game launched in October 2024 that guides players through a nightmarish customer service maze. The experience contrasts frustrating legacy IVR pain points—long automated recordings, confusing menu navigation, speech recognition failures, extended hold times—against PolyAI's solution capabilities. Players navigate scenarios designed to illustrate these frustrations while the interface explains PolyAI's differentiators: natural language understanding, accent tolerance, and immediate action execution. The landing page includes an educational section, feature comparisons, and downloadable guides, with calls-to-action leading to product demos and case studies.
Results
Not published.
