Pirelli Metaworld

Objective

Pirelli created an immersive digital experience to engage audiences with the brand through interactive gameplay in a virtual world. The metaverse platform aims to showcase Pirelli vehicles and strengthen brand connection by combining exploration, competition, and exclusive rewards in an accessible web-based format.

Solution

Pirelli Metaworld is a browser-accessible metaverse experience hosted on Spatial.io featuring three virtual zones: Design District, Creative Place, and Speed Garage. Players answer quiz questions to unlock Pirelli vehicles, test them on a velodrome racing track, and earn exclusive branded outfits. The experience emphasizes progression and exploration across themed areas, with social sharing capabilities across major platforms.

Results

Not published.