Peugeot Catch the Dragon
Open the game- Brand
- Peugeot
- Year
- 2015
- Objective
- Awareness
- Industry
- Automotive
- Agency
- DPDK
Objective
Peugeot launched an interactive brand activation to promote the Peugeot 208 and extend its television commercial campaign into immersive digital experiences. The campaign aimed to engage consumers globally by allowing them to interact with the dragon character featured in the broadcast spot, driving brand awareness and digital engagement through innovative VR technology.
Solution
The campaign created an interactive web-based VR experience enabling users to 'catch the dragon' from Peugeot's TV commercial. The experience was built with HTML5 and WebGL, accessible via desktop and mobile web browsers without app download. It featured responsive custom front-end design with 2D and 3D visuals creating a 360-degree interactive environment. The campaign also included a physical VR installation using Oculus Rift headsets paired with Leap Motion gesture recognition technology for immersive in-venue activations.
Results
The experience won Awwwards Site of the Day on June 19, 2015, with a score of 7.49/10 across categories including Promotional, Animation, and Web & Interactive (Design: 7.57, Usability: 7.00, Creativity: 8.29, Content: 7.00).
