Panasonic Lumix PRO AM
Open the game- Brand
- Panasonic
- Year
- 2012
- Objective
- Brand image
- Industry
- Tech
- Platform
- Web
Objective
Panasonic sought to demonstrate the professional-quality capabilities of their Lumix camera lineup by directly pitting professional photographers against amateur enthusiasts in a competitive format. The campaign aimed to prove that Lumix cameras could deliver competitive results regardless of the photographer's skill level, driving engagement and interest in the product line.
Solution
An interactive web-based photography competition where visitors selected their preferred images from matchups between professional and amateur photographers' work captured with Lumix cameras. Participants who voted were automatically entered into a drawing to win a Lumix GF5 camera. The experience was built with HTML5 and jQuery, featuring fullscreen design, video integration, and social media connectivity.
Results
Not published.
