Orange Friend-o-Meter
Open the game- Brand
- Orange
- Year
- 2010
- Objective
- Engagement
- Industry
- Telecom
- Mechanic
- Quiz
- Platform
- Web
- Agency
- Fallon London
- With
- UNIT9
- With
- Anrick
Objective
Orange sought to deepen user engagement by creating a personalized quiz that leveraged social media data to test how well users knew their friends' online activity across multiple platforms (Facebook, Twitter, MySpace). The campaign combined entertainment with daily prizes (mobile phones) to drive participation and brand interaction.
Solution
Friend-o-Meter was an interactive web-based quiz that personalized questions by extracting real data from users' social network profiles. Players answered questions about their friends' social media content and received friendship compatibility scores along with personalized feedback based on their knowledge accuracy. The experience featured an animated character with sound effects and engaging feedback. Built on LAMP Stack with Facebook API integration and AWS infrastructure, the platform ran daily prize drawings for mobile phones. Production cycle was just over 2 weeks from design through deployment.
Results
Not published.
