Game Of Scroll
Open the game- Brand
- NVIDIA
- Year
- 2016
- Objective
- Awareness
- Industry
- Tech
- Platform
- Web
- Agency
- Les Gaulois
- With
- makemepulse
Objective
Citroën Racing sought to engage motorsport fans and drivers during the 2016 WTCC (World Touring Car Championship) season through a branded interactive experience. The campaign aimed to build brand presence and drive participation ahead of the French WTCC round at Le Castellet.
Solution
Game of Scroll was a reflex-based scrolling game where players raced by scrolling as fast as possible to advance their virtual car, directly competing against Citroën Racing drivers José Maria Lopez and Yvan Muller. The game was accessible across desktop, mobile, and tablet and deployed across multiple markets (France, Argentina, Germany, Morocco). Players competed for prizes: 10 VIP two-person passes to the French WTCC race at Le Castellet on April 3, 2016. The core mechanic was simple and intuitive—scroll speed directly translated to car acceleration and lap time.
Results
Not published.
