Nokia 6131 - Fits you

Objective

Nokia launched the 6131 model in 2006 with an interactive web experience designed to showcase the phone's capabilities and engage users in a collaborative creative activity. The campaign aimed to demonstrate the device's features through hands-on interaction rather than traditional product marketing.

Solution

The Nokia 6131 'Fits You' experience featured an interactive web-based 'Color the World' canvas where users could paint and draw, leveraging the phone's tools and interface design. Visitors to the campaign website could explore the phone's specifications while simultaneously contributing to a collaborative, ever-expanding digital artwork. The experience blended product demonstration with participatory art creation.

Results

Not published.