Nokia: 1020 zoom game

Objective

Nokia sought to showcase the zoom and photography capabilities of the newly launched Lumia 1020 smartphone, particularly its 41-megapixel PureView camera. The hide-and-seek game format was designed to highlight the device's ability to zoom in on details by challenging Facebook users to spot hidden mobile phones.

Solution

Players engaged in a digital hide-and-seek game on Facebook where they searched for hidden mobile phones within images. The game leveraged the zoom and detail-spotting narrative of the Lumia 1020 camera's capabilities, prompting users to answer the question 'How good are you at finding hidden mobiles?'

Results

Not published.