Nespresso Variations 2010
Open the game- Brand
- Nespresso
- Year
- 2010
- Objective
- Engagement
- Industry
- Food & drink
- Mechanic
- Simulation
- Platform
- Web
- Agency
- Chez Eddy
- With
- Soleil Noir
- With
- JC Quilez
Objective
Nespresso reintroduced three of its most popular coffee flavors—Vanilla, Caramel, and Almond—and needed to create compelling reasons for consumers to engage with the re-release. The campaign aimed to justify the return of these beloved variants and drive brand interaction through an immersive digital experience.
Solution
The campaign featured an interactive digital game centered around a magical 'Taste Machine' located in a virtual Variations Factory. Players entered this fantastical world to explore and create coffee combinations, choosing from the three Variation flavors. The experience incorporated gamification elements with a global leaderboard to encourage repeated engagement and competition. The website combined whimsical graphics with interactive gameplay, creating an escape that connected the sensory pleasure of coffee drinking with digital entertainment.
Results
Not published.
