Name That Place
- Brand
- Swarm
- Year
- 2017
- Objective
- Engagement
- Industry
- Tech & Telecom
- Mechanic
- Quiz & Trivia
- Platform
- Web
- Agency
- ZeroStudios
Objective
Foursquare relaunched Swarm around location memory and lifelogging in August 2017, adding check-in maps, timelines, and stats on every place a user had visited. "Name That Place" turned that pitch into a challenge: could you remember your own city as well as the app remembers it for you.
Solution
Players scroll past a bold NAME THAT PLACE title card into a city picker — New York, LA, Chicago, San Francisco, Atlanta, or a National set — then work through a run of questions about real places in that city. Each question renders as an abstract puzzle of colored shapes that resolve into the scene being asked about, with new shapes sliding and reassembling as the game moves to the next question. A persistent menu lets players jump back into the quiz, download Swarm, or share their result on Twitter or Facebook at any point.
- 1
The game opens on a title screen with abstract colored SVG shapes floating over a beige background around the words NAME THAT PLACE, the Foursquare Swarm logo, and a "Download Swarm" button; a "Scroll to begin" prompt invites the player to scroll down, which serves as the start action and triggers the floating shapes to transition into the first game screen.
- 2
The player selects a city — New York, Los Angeles, Chicago, San Francisco, Atlanta, or a "National" option — from a vertical list overlaid on a photo backdrop of the highlighted city, with the same abstract shapes layered on top.
- 3
The player answers a series of questions recalling real places in the U.S., and between questions the abstract SVG shapes morph and reassemble into new scenes over the city photography; the exact number of questions, answer format, and any scoring could not be determined.
- 4
A hamburger menu opens a full-screen panel showing an angled phone mockup of the Swarm app (map and visited-places feed) alongside links to resume the quiz or download the app, plus Twitter and Facebook share buttons.
- 5
From the menu the player either returns to the quiz, leaves for the App Store or Google Play to download Swarm, or shares the site link on Twitter or Facebook, ending the session with a return, a download, or a share.
