MSI - Egg Hunt

Open the game
Brand
MSI
Year
2023
Objective
Engagement
Industry
Tech
Platform
Web
Agency
Merci-Michel

Screens

11 screens

Objective

MSI launched an interactive egg-collection game to drive engagement and build community loyalty among its audience during 2023. Players participated in the collection-based experience to accumulate reward points and earn entry into an exclusive grand raffle featuring premium prizes.

Solution

A timing-based browser game developed in Three.js and WebGL where players click to dash between obstacles and collect golden eggs to earn MSI Reward Points. The game featured a colorful low-poly aesthetic with smooth animations and satisfying feedback loops. Players progressed by timing their moves correctly to collect eggs and unlock speed bonuses, with cumulative points granting eligibility for a grand raffle drawing with exclusive rewards.

Results

Not published.