Monarch Sciences
- Brand
- Godzilla
- Year
- 2018
- Objective
- Awareness
- Industry
- Entertainment
- Mechanic
- Adventure & Quest
- Platform
- Web
- Agency
- Addison Interactive
Objective
With more than ten months between Godzilla: King of the Monsters' Comic-Con reveal and its May 2019 release, Warner Bros. and Legendary needed fans to keep coming back rather than visiting a promo page once and moving on. Monarch Sciences gave the film's fictional monster-research agency a public front door, turning the wait for the movie into an ongoing investigation fans could join.
Solution
Visitors land on monarchsciences.com and are recruited as a Monarch Civilian Operative, issued a personal operative ID before they're dropped onto a rotating 3D globe. From there they track a live marker for Godzilla crossing the Pacific, complete with a telemetry readout, and scan roughly twenty pinned outposts around the world, most locked and marked classified. Three can be opened — Yunnan, Mexico's Isla de Mara, and an Antarctic tomb — each unlocking a dossier of size, weight, and behavior data on Mothra, Rodan, and King Ghidorah. As the campaign progressed, new eyewitness sighting reports tied to real coordinates kept appearing, and operatives could submit their own reported sightings. The final update added ORCA, a companion tool where dragging control points to lock in a frequency plays a profile clip for each Titan, with full certified-operative status going to whoever tracks down all four monsters.
- 1
The experience opens directly on an interactive 3D globe of Earth, with no menu-driven homepage. A Briefing control introduces Monarch's mission and invites the player to become a Civilian Operative tracking giant creatures; accepting it issues the player a personal Operative identifier that gates access to material by clearance level.
- 2
The core loop is tracking Godzilla's marker as it moves across the globe in near-real time, showing his position, heading and heart rate. Clicking the marker unlocks a second, more detailed tier of classified information about him.
- 3
The globe also carries roughly twenty numbered Monarch outpost markers at real-world locations, most greyed out and marked classified. Three can be opened — sites tied to Mothra, Rodan and Monster Zero (King Ghidorah) — but only after entering a decoder code circulated elsewhere in the campaign.
- 4
Opening an outpost reveals the resident Titan's dossier: designation, measurements, containment method, behavior notes and historical imagery — for example Rodan at 154 ft with an 871 ft wingspan in a volcanic facility, Mothra's 803 ft wingspan chrysalis, and Monster Zero frozen at 521 ft in an Antarctic tomb.
- 5
The map updates over the life of the campaign: new sighting reports and monster teases appear as time passes, and locked outpost numbers form a running puzzle — a TV spot's stamped 'Outpost 67, Munich' sent players back to the map hunting for an undisclosed marker to match it.
- 6
Players can report real-world phenomena back to Monarch as possible Titan evidence, and the site's alerts extend onto the @MonarchSciences Twitter account, where operative chatter and new sightings continue outside the browser.
- 7
The stated goal is to find every monster on the globe, which upgrades the player from prospective visitor to certified Monarch Civilian Operative.
- 8
A separate companion tool, the ORCA Communicator, launched two weeks before the film's release for use on a phone. Players pinch and drag small control points to tune a signal until it locks onto one of four Titans, and each successful lock plays a stat-and-behavior profile clip for Godzilla, Mothra, Rodan or King Ghidorah; finding all four completes the tool.
- 9
A third, top-secret tier of Titan data exists but is not reachable through normal play — it surfaced only when players dug through the site's underlying source code.
