LA FACTORÍA DE PUNTOS TRAVEL CLUB / Advergaming
View the case- Brand
- LA FACTORÍA DE PUNTOS
- Objective
- Engagement
- Industry
- Travel & Hospitality
- Mechanic
- Mini-Games
- Platform
- Web
- Agency
- Guillermo Arriaza
Objective
Travel Club, Spain's leading loyalty program, launched an advergaming campaign to celebrate its 15th anniversary while deepening member engagement with the brand and its partner network. The campaign aimed to drive digital interaction among loyalty members and increase foot traffic to partner retail locations across the country.
Solution
An online advergame called 'La Factoría de Puntos' was created and deployed across the lafactoriadepuntos.com website, email marketing, display ads, mobile, and social channels. The game featured three distinct chance-based game types (not skill-based) that players could access up to twice per day. To validate entries, members had to present their loyalty card at two different partner companies, creating a bridge between digital gameplay and offline purchase behavior. Personalized codes were generated for each participant to enable sharing and viral distribution.
Results
The campaign saw more than 290,000 players in the first 4 weeks. Players recorded approximately 1.96 million clicks on partner logos and generated over 48,000 new Facebook followers in less than three weeks.
