KoçNet "Biri Beni Kurtarsın"/Advergame

Objective

KoçNet launched BiRi, a new ADSL internet brand with the positioning 'alternative communication,' targeting Turkish consumers seeking new connectivity options. The advergame campaign aimed to drive user acquisition and brand awareness through engaging entertainment rather than traditional advertising.

Solution

A 3D Flash-based advergame featuring protagonist Birolcan, a character trapped inside a computer. Players progressed through 10 initial levels (later expanded with 5 additional challenging sections) using physics engine mechanics. The game was hosted at biribenikurtarsin.com and integrated with the BiRi brand narrative to create emotional connection between brand and players.

Results

The game attracted more than 1 million plays within two months of launch and over 100,000 users to the official website. It became Turkey's first game project to win a Favourite Web Site Award (FWA).