Justified

Objective

FX promoted the 'Justified' TV series, which premiered in February 2011 with Timothy Olyphant starring as U.S. Marshal Raylan Givens. The brand leveraged the show's central theme of moral ambiguity and personal judgment to engage viewers through an interactive experience that positioned them in the marshal's decision-making role.

Solution

An interactive personality-assessment game where players made moral choices as Raylan Givens. Players navigated scenarios and decisions that determined their moral archetype—whether they resembled a gunslinger, operated within the law, acted outside it, or shot in self-defense. The game functioned as both entertainment and a personality test tied to the show's narrative themes.

Results

Not published.