JPower - advergame | Game

Objective

JPower, a fictional energy drink brand, launched a competitive advergame on Facebook to drive engagement with its target audience through social play. The campaign aimed to generate brand buzz and encourage player participation through leaderboard-based competition.

Solution

An interactive advergame built in Unity 3D featuring 5 gameplay phases with 2.5D visuals. Core mechanic: the player's character consumes JPower energy drink and gains special abilities, with progression tied to competitive ranking. The game was deployed as a Facebook application available in Portuguese and English versions, designed as a social competitive experience where players earned standings through gameplay.

Results

Not published.