JAL SOCIAL BLOCK ART
Open the gameArchiveThe campaign is offline. The build is preserved on the Wayback Machine — open the snapshot
- Brand
- JAL
- Year
- 2012
- Objective
- Awareness
- Mechanic
- Puzzle
- Platform
- Web
- Agency
- BIRD LAND
- With
- no.9
- With
- Tokyu Agency
- With
- 1-10design, Inc.
- With
- kyucon.com
Objective
JAL celebrated the launch of its nonstop service between Tokyo and Boston in 2012 with a global digital campaign. The objective was to engage international audiences through participatory gameplay, leveraging the milestone route launch to drive brand awareness and social engagement.
Solution
JAL Social Block Art was a collaborative web-based game where players worldwide contributed to constructing airplanes and town structures using block pieces. The gameplay emphasized global cooperation and social participation, with users from different regions building themed content that symbolized JAL's route expansion between Asia and North America.
Results
Not published.
