Intel: The Escape

Objective

Intel sought to demonstrate the processing power and capabilities of its Core processors through an immersive, entertainment-focused branded experience. By positioning audiences as active participants in a techno-thriller narrative, the campaign aimed to showcase processor features while engaging viewers through interactive storytelling and entertainment value.

Solution

"The Escape" was an interactive branded experience that transformed viewers into heroes of a techno-thriller. Participants engaged with missions powered by Intel Core processors: bypassing security locks, combat encounters with enemies, piloting combat drones, and recruiting Facebook friends as allies in battle. The campaign integrated mobile experiences through Apple iAds, enabling players to access exclusive content on smartphones. The narrative-driven gameplay demonstrated processor capabilities while maintaining entertainment across multiple platforms and social integration.

Results

Not published.