PUSH FOR ULTRABOOK
Open the game- Brand
- Intel
- Year
- 2014
- Objective
- Product launch
- Industry
- Tech
Objective
Intel launched a global interactive marketing campaign for its Ultrabook brand line. The campaign aimed to engage consumers worldwide through an innovative arcade-style game experience, leveraging the new thin-and-light laptop positioning to create brand awareness and participation.
Solution
PUSH for Ultrabook is an online coin-dropping game (similar to arcade coin-drop mechanics) with global participation. The game format was designed as a web-based interactive experience where users could engage in real-time gameplay. The campaign was developed and implemented by PARTY Tokyo (creative/design) and technical team from Birdman, Inc.
Results
Not published.
