How Klekt Drives Repeat Purchases With Gamificaiton

Objective

Klekt, a premium European sneaker marketplace, needed to convert one-time buyers into repeat customers and increase customer lifetime value. The brand designed seasonal campaigns around key shopping moments (Black Friday and Christmas) to create engaging, incentivized experiences that would encourage second and subsequent purchases.

Solution

Klekt launched two gamified campaigns. The Black Friday "Spin the Wheel" game sent automatic post-purchase emails offering customers the chance to win discount codes for their next order or Crep Protect merchandise. The Christmas campaign featured a 12-day advent calendar where participants answered daily trivia questions to enter prize draws for website credit, mystery sneakers, or exclusive items. Both campaigns used unique promo codes for tracking redemptions and conversions across email, website, and social media.

Results

Black Friday campaign: 1,600 codes claimed, 16% conversion to repeat purchases, 17% increase in average order value. Christmas campaign: 11,000 registrations, 103% conversion rate, 54% sustained engagement after 12 months.