Holiday Kalendar
- Brand
- Klekt
- Year
- 2021
- Objective
- Sales
- Industry
- Retail
- Mechanic
- Arcade & Action
- Platform
- Web
- Agency
- Playable
Objective
Sneaker resale is a one-and-done purchase for most shoppers, and Klekt needed a reason for buyers to come back for a second order. The brand leaned into the raffle culture sneakerheads already love, using peak shopping moments — Black Friday and the run-up to Christmas — to turn one-time customers into a subscriber base worth re-engaging.
Solution
After placing a Black Friday order, the shopper gets an email with a personal link to a wheel of fortune. One spin is all they get: land on a prize and they walk away with a discount code for their next order (5%, 10% or 15% off) or a set of Crep Protect gear, delivered as a redeemable code for the site. In December, the game moves to an advent calendar at quiz.klekt.com: the shopper registers, opens the door for the day, and answers a short question to enter that day's draw, with site credit, mystery sneakers, or exclusive merch on the line. A new door unlocks daily from December 1 to 12, so the only way to stay in the running is to come back each day for a fresh question and a new shot at the prize.
Results
The Black Friday wheel drove 1,600 codes claimed, with 16% converting into a second order and average order value up 17%. The Christmas advent calendar pulled in 11,000 registrations at a 103% conversion rate, and 54% of participants were still engaged with the brand almost 12 months later.
- 1
The entry point differs by season: during Black Friday, any purchase on klekt.com in the promo window auto-enrolls the buyer, who then receives a personal link by email; for the Christmas calendar, the player must register on the campaign page before playing.
- 2
In the Black Friday game, the player gets exactly one spin of a prize wheel, playable once up to the promo deadline.
- 3
The wheel lands on a discount tier, a Crep Protect product, or a blank result, and a win produces a unique, time-limited promo code redeemable on KLEKT.
- 4
In the Christmas calendar, the player sees 12 numbered doors, one per day from December 1 to 12, with only the current day's door unlockable.
- 5
Opening the day's door reveals a question; answering it correctly enters the player into that day's prize draw, where a winner is picked at random from correct entrants and the prize stays a mystery until announced.
- 6
The pool of possible daily prizes spans KLEKT apparel and accessories, Crep Protect products, store credit, mystery sneakers, and a mystery Supreme item.
- 7
The player returns daily for a new question and a new entry, limited to one attempt per person per day, free to enter, with a minimum age of 16.
- 8
Winners are contacted by email and must submit a shipping address within a set window to claim their prize, with store-credit prizes carrying their own spending deadline.
